In 2019, Montirex (formerly Montaga) entered the competitive UK streetwear market with strong ambition—but faced critical challenges:
When Thomas first took over this project in 2019, it was called "MONTAGA."
❌1. Outdated Printing Technology
Traditional screen printing:
Heavy and uncomfortable
Limited color vibrancy
Not suitable for performance sportswear
❌ 2. Poor Fit & Lack of Performance Design
Existing garment patterns:
Didn’t follow ergonomic movement
Restricted athletic performance
Reduced customer satisfaction
❌ 3. Unstable Supply Chain
As a startup, they needed:
Low MOQ flexibility
Fast sampling turnaround
Reliable bulk production
👉 The gap between design vision and real production became the biggest obstacle.

























